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What to Post on Social Media When You've Run Out of Ideas

It's common for businesses to hit a creative block when managing their social media channels. However, keeping your audience engaged requires a steady flow of content. This guide provides practical tips for rejuvenating your content strategy, ensuring your social media remains active and engaging, even during periods of low inspiration.

Share User-Generated Content

Leveraging user-generated content is an excellent way to keep your feed active while involving your audience more directly in your brand story. Encourage your customers in your local area and beyond to share their experiences with your product or service. Reposting their content not only fills your schedule but also builds community and credibility.

Highlight Customer Testimonials and Reviews

If you’re short on new content ideas, look to your customers. Sharing their testimonials and reviews can provide authentic insights into your business’s impact. This not only adds variety to your feed but also enhances trust among your audience.

Post Behind-the-Scenes Content

Behind-the-scenes content is always a hit. Share images and videos that reveal the inner workings of your business, whether it's your team in action, your production processes, or how you source your materials and ingredients. This type of content adds a layer of transparency and humanises your brand.

Create 'How-To' Guides Related to Your Product or Service

Educational content such as 'how-to' guides or tips related to your industry can be invaluable when you're low on content ideas. This not only provides your audience with useful information but also positions your brand as an authority in your field.

Engage with Trending Topics and Hashtags

Keeping an eye on current trends can provide inspiration for relevant content. Engage with trending topics or hashtags by sharing your brand's unique perspective or relating them to your products or services. This approach keeps your content current and relatable.

Host a Q&A or AMA Session

Host a Q&A or AMA (Ask Me Anything) session. This can be done directly on platforms like Instagram or Facebook. It's a great way to generate content and engage directly with your followers, answering their questions about your business, industry, or even your personal journey.


Running out of content ideas doesn't mean your social media activity needs to pause. By creatively using what you already have and engaging with your audience in different ways, you can maintain an active and appealing social media presence.

Why not plan ahead and create a calendar to stay consistent? Read our guide on how to plan 30 days worth of content here.

Struggling to keep your social media feed filled with engaging content? Contact Metric Connect today for bespoke strategies that keep your brand vibrant and visible across Leicestershire.