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4 Social Media Trends for Food & Beverage Brands

In the dynamic world of food & beverage, brands need to be in tune with the latest social media trends to remain relevant and attract audiences. We’ve seen how platforms like Instagram, TikTok, and Facebook have become powerful tools for companies to showcase their products and engage with their consumers. But as these platforms evolve, so too must the strategies brands use to capitalise on them. In this blog, we delve deep into four crucial social media trends for food & beverage brands in 2023.

Influencer Collaborations

In recent years, influencers have gained significant traction in the digital space, establishing strong connections with audiences. For food & beverage brands, this means a golden opportunity.

Influencers provide a personal touch, bridging the gap between brands and their target audience. Their followers value their opinion, making any brand recommendation from them carry a lot of weight. In fact, among social media users aged 18-54, 21% have made a purchase as a result of an influencer’s recommendation.

Find influencers who resonate with your brand’s values and ethos. It’s essential to ensure the collaboration feels natural and authentic. By doing so, the promoted content will resonate more with the audience and generate better engagement.

Short Form Video Content

Gone are the days when consumers had the patience for long video content. The success of platforms like TikTok has shown that short, snappy videos are the future. In fact, TikTok users are so hooked on short-form videos that almost 50% of TikTokers agreed that they found videos longer than a minute “stressful.” And as of July 2022, videos that are under 60 seconds made up 57% of YouTube views, compared to just 11% three years ago.

Short videos are easily digestible and perfect for our fast-paced digital lives. They offer a quick glimpse into your brand, product, or recipe, enticing the viewer to explore more.

Focus on quality over quantity. A 15-second video with high production values and engaging content is much more effective than a longer, less polished one.


Stories, initially popularised by Snapchat and later by Instagram, have found their place in almost every major social platform today.

Stories offer a temporary glimpse into a brand’s day-to-day, making it feel more human and relatable. Plus, their ephemeral nature encourages more frequent check-ins from your audience. In fact, 70% of Instagram users watch stories daily.

Regularly update your stories with behind-the-scenes content, sneak peeks, or even user testimonials. Engage with polls, Q&A sessions, or quizzes to keep your audience interactive.

UGC Content

User-Generated Content (UGC) has become a powerful tool for brands, especially in the food & beverage sector.

UGC acts as a testimony to your brand’s quality and reliability. When real users showcase your product, it builds trust among potential customers. In fact, UGC results in 29% higher web conversions than campaigns or websites without it.

Encourage your audience to share their experiences with your product. Run contests, provide shoutouts, or even feature their content on your official page.

The Next Steps for Your Brand

With these trends in hand, your brand is ready to take the social media world by storm. But if you’re unsure where to start or need a helping hand in leveraging these strategies, why not reach out to the experts?

At Metric Content, a leading social media marketing agency in Leicestershire, we are dedicated to helping food businesses like yours make the most of the digital space.